We’re all for broadening our horizons at Trojan. So much so in fact, we set up the Trojan Book Club. And in true style, it captures more than books.

We try to make sure we all engage with a particular piece of communication that we think is either relevant to our situation, or, teaches valuable lessons we feel we should all learn.

There’s no prescribed way of thinking about what is put forward. It could as easily be a book about Literary Impressionism as it could a podcast on Marketing – so long as it ties into our mission.

Below are some things that interest us. Got an opinion? Why not let us know.

• Christine Comaford-Lynch – Rules for Renegades
• Richard Wiseman – The Luck Factor 
• Mark Buchanan – Small World
• Stephen C. Lundin, John Christensen and Harry Paul – Fish! Sticks: A Remarkable Way to Adapt to Changing times and Keep Your Work Fresh
• Jack Welch – Winning
• Roy Lilley – Dealing with Difficult People
• Tony Buzan – Embracing Change
• Stephen R. Covey – The Seven Habits of Highly Effective People
• Tom Connellan – Inside the Magic Kingdom: Seven Keys to Disney’s Success
• Michael Lewis – The New New Thing: How Some Man You’ve Never Heard of Just Changed Your Life
• Garry Kasparov – How Life Imitates Chess
• Paul Arden – It’s Not How Good You Are, It’s how Good You Want To Be
• Frances Kay – Brilliant Business Connections: How Powerful Networking Can Transform You and Your Company’s Performance
• Jim Collins – Good to Great: Why Some Companies Make the Leap… and Others Don’t.
• George S. Yip – Total Global Strategy: Managing for Worldwide Competitive Advantage
• B. Joseph Pine II and James H. Gilmore – The Experience Economy: Work is Theatre & Every Business a Stage
• Sun Tzu – The Art of War